Art Direction

"Re-Launch" Campaign Concept
For the release of Nike's new track spikes there couldn't be anyone better than olympic silver medalist Allyson Felix to illustrate the performance and durability of the new design. A decade since its last update, the new Nike Superfly Elite Racing Spike delivers a high-tech design for the track. Ultra-breathable Flyweave fabric helps keep you cool, while an innovative spike plate with 8 removable pins provides grip to power through the finish.

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