Art Direction
I had so much fun creating and leading the art direction for Fitish. The mission for Fitish was balance. Balance is the key to a more enjoyable and fulfilling life. You shouldn't have to sacrifice what you already love to find the answers. It is possible to get in shape without living at the gym, stay healthy without depriving yourself of guilty pleasures, look stylish while still feeling comfortable all while building confidence and of course having fun!
I had so much fun creating and leading the art direction for Fitish. The mission for Fitish was balance. Balance is the key to a more enjoyable and fulfilling life. You shouldn't have to sacrifice what you already love to find the answers. It is possible to get in shape without living at the gym, stay healthy without depriving yourself of guilty pleasures, look stylish while still feeling comfortable all while building confidence and of course having fun!
